to discover a product that is valuable, usable and feasible - Marty Cagan

A product manager (or "PM" for short) typically decides what products (or product features) to build and, in turn, helps the team deliver those products to customers. Ben Horowitz once defined it as the "CEO of the product." PM is a relatively recent job or role in tech space, and, unfortunately unlike many other roles in an organization, the meaning and tasks has remained somewhat nebulous. It involves aspect of business, design/UX, and tech/engineering.

Principally, a PM is all about delivering high-quality (digital) products and often serves hand-in-hand with UX and Software Development.

We help design products that better serve customers. We believe strongly in iterative design process with the central goal of better understanding users so we can build user-centric products. Our methods include User Research, Interviews, Ideation, Surveys, Rapid Prototyping, UX Design, User Testing, Facilitation, and more. Whether you are trying to find the problem to solve or how to make a product more usable and impactful to users, we can help. Let's chat about how we can bring our interview, ideation, testing and design skills to the creation of a product your users will understand and love.