User Experience (UX) Design and User Research is all about understanding your user and designing human-centric products for those users.

Coined by user-centric designer Donald Norman in mid-1990s, the term "User Experience" encompasses the entire experience and interactions that an individual has around a product or service. In short, user experience is the experience a person has with any product or service.

For example, user experience (UX) includes not only a person's interactions but their emotions nad attitudes about about using a particular product, system or service. While often generalized, user experience is subjective to the extent that each of us brings our own unique history, perception, psychology and context, which varies dynamically over time.

User experience contrasts with efficiency and productivity more traditional focuses of brought into focus and emphasis by Frederick Winslow Taylor's and Henry Ford's labor practices.

Principally, a UX Designer or Researcher is all about the user and their problems. They serve as the voice and advocate for the user and often work hand-in-hand with Product Management and Software Development.

Whether you are trying to find the problem to solve or how to make a product more usable and impactful to users, we can help. Let's chat about how we can bring our interview, ideation, testing and design skills to the creation of a product your users will understand and love.

Some of the techniques and methods we use for User-centric design and research are:

• User Research, including user interviews and synthesis
• Ideation and Stakeholder Facilitation Workshops with virtual whiteboarding tools like Miro
• Market Research, including competitive analysis
• Rapid Prototyping with tools like Figma
• User testing with UserTesting.com, Hot Jar, Quant-UX and Mechanical Turk

Here are some recent UX work highlights: